“To bring the age of opportunities to everyone”. That is our vision, the purpose that leads all the decisions we take and the way we work at BBVA. And to bring this purpose to life, we are focused on six strategic priorities:
– New standard in customer experience
– Drive digital sales
– New business models
– Optimize capital allocation
– Unrivaled efficiency
– A first class workforce
At BBVA we believe in a different model of banking based on the principles of integrity, prudence and transparency.
To bring this to fruition, we have adopted three commitments:
-Strive to conduct our daily work so it has a positive impact on the communities where we operate.
-Sponsor “social business opportunities” to create social and economic value for BBVA.
-Invest in the communities where we have presence by supporting initiatives, especially those involving education.
BBVA Continental Foundation
The BBVA Continental Foundation is the expression of the BBVA Group’s vocation toward corporate social responsibility, and in particular to its commitment to improve the societies where it operates. This sensitivity and commitment have a long history of working toward public good in terms of knowledge.
With over 40 years of service, the Foundation’s main objective is to promote access to quality education and promote the democratization of culture in all its forms.
Included within the educational programs, over the last few years we have been running the “Leer es estar adelante” program with the aim of increasing the levels of reading comprehension among Peruvian students between 3rd and 6th grade in public elementary schools.
In Peru, just 2 out of every 10 children understand what they read, according to the results of the PISA survey. Based on those figures, we have worked with the Institute of Peruvian Studies and the Ministry of Education to develop a program that takes on this situation and helps Peruvian students with their reading comprehension.
The program model is divided into four components: the first is providing students and teachers with books, the second is training and accompanying the teachers, the third is measuring what the students are learning, and finally, the forth component is institutionalization.
Since 2007, this program has helped more than 90,000 children in the regions of Ancash, Arequipa, Ayacucho, Ica, La Libertad, Lima, Loreto and Piura.
The results obtained with the program have proved that the strategy applied has fulfilled the goal, being recognized as a successful strategy in the region.
Along this line, we are working on a financial education program aimed at the new collective of people who use banking services, in order to provide them with basic concepts about the financial system that enables users to get a good grasp of their personal finance and provides relevant knowledge about the benefits and commitments of using the system.
Within the cultural field, the Foundation has been empowered to support the theatre and cinema, in addition to the main events of the promotion of the plastic arts through initiatives such as that at the Museum of Contemporary Art, the Arte Parc Fair, the Lima Photo and the Night of Art.
Also, in an effort to promote cultural events in the country as well as national artists, the Foundation maintains three buildings of historic heritage in the cities of Arequipa, Cuzco and Trujillo. These are the Casa Tristán del Pozo, the Casa Jerónimo Luis de Cabrera and the Casa de la Emancipación, respectively.
Entrepreneurship and community involvement
In 2012, an additional component was added, that of social enterprise, which was reinforced in 2013 with the launch of the “Momentum Project”, whose aim is to promote the generation of companies with a strong social change component.
Finally, it actively supports non-profit organizations who work with social groups with special needs.
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