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Our values

BBVA, an integrated and innovative financial institution that looks to the future, was created with the mission of financing people’s dreams. That spirit continues to inspire us today and encourages us to transform people’s lives by helping them make the best decisions to fulfill their dreams. This mission is underpinned by our Purpose: “To bring the age of opportunity to everyone”.

 

We want to share with you these values, ​​which make us strong and allow us to achieve our purpose so we can keep creating opportunities:

 

The customer comes first

At BBVA, we see our work from the customer’s perspective, as we incorporate their point of view in every decision we make and always put their interests first.
 
 
We meet our customers’ needs in an agile way, overcoming any difficulties that arise.
 

We think big

We want to amaze our customers with the best solutions to generate unique experiences.
 
 
 
To achieve this, we set ambitious and aspirational challenges for ourselves, while questioning everything we do and posing new ways of doing things.
 

We are one team

At BBVA, we are committed both to our individual role and the Group’s objectives by assuming the bank’s goals as our own.
 
 
 
We work as one team, trust our colleagues and break silos between units and hierarchical barriers.