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Home International Jobs International Career Results Jobs in Colombia Digital Strategist - DS & Customer Engagement

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Digital Strategist - DS & Customer Engagement

  • Location: Colombia
  • Job type: Employment
  • Published on: 22nd May 2019

This jobs belongs to another country and because of that, the specifications of its selection process will be different. If you apply, you will be registered on BBVA in Colombia.

You could get know of this country process selection in BBVA in Colombia

Our Company

We are BBVA, a global bank with more than 73 million customers and a footprint that extends across more than 30 countries. We work to help people make the best financial decisions and bring the age of opportunity to everyone. We are guided by our values: the customer comes first, we think big and we are one team.

Description

Función Básica: 

Profesional con conocimiento en herramientas digitales (Adobe Analytics, SalesForce, Teleaf, TalkWalker, entre otras) que permitan optimizar la función de los diferentes productos y servicios digitales.

Apoyo en gestión de búsqueda de herramientas tecnológicas que generen valor en los procesos de marketing. 

Qualifications

Funciones Específicas: 

1. Definición de cobertura en analítica digital básica y avanzada para los productos digitales

2. Definición de roadmap para implementación de nuevas herramientas o evolutivos que ayuden en la operación de medios digitales

3. Seguimiento a implementación y uso de las herramientas digitales

4. Investigación constante en la consecución de un ecosistema robusto de herramientas digitales

5. Gestión de proyectos con equipos fast track para viabilizar nuevas herramientas

6. Gestión de viabilidad financiera y documental para la asignación presupuestal 

Conocimientos Específicos: 

Google Analytics, Adobe Analytics, conocimiento de canales y herramientas digitales, capabilites (SEO, SEM, EMAIL. PUSH, SMS, CRO, Social Media, Paid Media)

Formación Académica: 

Profesionales en Marketing, Ingeniería de sistemas, Ingeniería Industrial. 

Experiencia Previa: 

Por lo menos 3 años en Marketing Digital. 

At BBVA, we are proud to be a company that prioritizes diversity, inclusion and equal opportunities, regardless of the race, age, gender, ethnicity, disability, religion or sexual orientation of our employees and collaborators. Corporate responsibility is an essential component of our business model, as we promote financial education and support research and culture.
Being part of BBVA means developing your career in the company that is leading the transformation of the financial sector.

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